Entrepreneur of the Month: Mr. Alex Chu
月度最佳企業家：朱國棟先生
Starting this year, INACHAM HK introduces a new section of “Entrepreneur of the Month” which features a business player and her/his story particularly to the Indonesia market. This month, we proudly present Mr. Alex Chu.
從今年開始，香港印尼商會推出了一個新的「月度最佳企業家」欄目，專門介紹一位企業家以及他/她在印尼市場的事蹟。這個月，我們榮幸地介紹朱國棟先生。
What do you do in Indonesia？
你在印尼是從事什麼行業的？
Our company buys food and groceries in Indonesia and imports them to Hong Kong. Our company was founded nearly 20 years ago and headquartered in Hong Kong, we wholesale and retail Indonesian food and groceries in Hong Kong. We promote quality Indonesian food and products to local residents and facilitate the purchase of Indonesian products by Indonesians in Hong Kong.
我們公司在印尼採購食品及雜貨，再進口到香港。我們成立接近二十年，總部設於香港，在港批發及零售印尼食品及雜貨，向本港居民推介優質的印尼食品及產品，亦便利在港的印尼籍人士可以購買印尼產品。
Why Indonesia？
為什麼選擇印度尼西亞？
My parents are overseas Chinese lived in Indonesia, and now live in Hong Kong. I am a member of the fourth generations Chinese families in Indonesia. Although I was born and raised in Hong Kong, I have visited my family in Indonesia every year since I was a child. I have built a deep relationship with Indonesia and gained a deeper understanding of its culture and food products. Indonesia is rich in natural resources, has fertile land, and can produce high-quality crops. Therefore, the company hopes that through the import, wholesale and retail of quality Indonesian products, more People in Hong Kong will know and appreciate Indonesia’s inexpensive and high-quality products.
我父母是居港的印尼華僑，我是印尼第四代的華人家庭成員。我雖然在香港出生及成長，但自小每年都會去印尼探親，對印尼建立深厚感情，亦讓我對印尼的文化及出產的食品產品等有更深的瞭解。印尼有豐富的天然資源，土地肥泛，能出產優質的農作物。因此公司希望透過進口、批發及零售優質的印尼產品，讓更多香港人認識及欣賞印尼價廉物美的產品
What are the challenges?
面對哪些挑戰？
The communication between colleagues in Hong Kong and Indonesia is not in their mother tongue, but in English, which makes communication more difficult. The differences in culture, life and working pace between the two sides also make the cooperation call for more effort to understand each other. But through close contact and increased mutual understanding, I believe that a good partnership can promote communication.
香港同事與印尼同事之間的溝通，不是用母語來交流，而是用英語交流，增加了溝通的困難。而雙方的文化、生活及工作節奏的不同亦令彼此合作要更多的磨合。但透過緊密的聯繫及增加彼此的瞭解，相信良好的夥伴關係可以促進溝通。
what do you think about Indonesia in 5 years?
你覺得5年內印尼會怎麼樣？
It is growing fast and will have the highest GDP growth of any south-east Asian country in years to come. With a large population, abundant resources, excellent leadership from the President and government officials, infrastructure investment and personnel training, I am confident that Indonesia will continue to improve its economic and national quality of life and achieve tremendous development.
近來印尼經濟發展迅速，這數年將會東南亞國家中GDP增長最高的國家。印尼人口龐大，資源豐富，加上總統及政府要員的優秀領導，並配合基建投資，人才培訓，我相信印尼無論經濟或國民生活質素都會持續大幅提升，有美好的發展。
Reference:
Mr. Alex Chu
Director of Forever Harvest Corporation Ltd.
Tel: 852 3622 2768
Email: alex.chu@foreverhst.com
Website: www.foreverharvest.com.hk
