Entrepreneur of the Month: Mr. Kevin So
Starting last year, InachamHK introduces a new section of “Entrepreneur of the Month” which features a business player and her/his story particularly to the Indonesia market. This month, we proudly present Mr. Kevin So.
從上年開始，香港印尼商會推出了一個新的 「月度最佳企業家」 欄目，專門介紹一位企業家以及他/她在印尼市場的事蹟。這個月，我們榮幸地介紹 蘇智恒先生。
Tell us about your business
I am the CEO and co-founder of EGOGO hub, an end-to-end solution E-Commerce service provider in Indonesia. In 2018, I have found a big opportunity in Indonesia, as I have seen the digital transformation and E-commerce growth happening in the country.
Indonesia is a country ideal for E-commerce business. With its large and young population, and growing middle class, E-commerce is booming and getting very popular. Indonesia also has been attracting big Tech companies investing into and building up their digital infrastructures, which means Indonesia has one of the highest internet and mobile phone penetration rate in South East Asia.
What are the challenges?
During the past 3 years of business in Indonesia, our service has generated many interested from both local and International businesses that wanted to expand their business into Indonesia using E-commerce. Of course, there are many challenges to do business in a developing country. It is because of these challenges, which makes our company able to add value to our clients by solving these problems.
For International brands, most of the issues that we have to face are the logistic, importation, tax and fund flow. How do we get a product certified and imported into Indonesia? How do we calculate the import tax and local tax? When we sell a product, how do we pay our customer back who are located oversea and using their own currency?
As for local clients, the main issue we faced is that I was seen as an outsider who is trying to teach them how to do business in their own country. These indeed a challenges, however in time, EGOGO and its team has proven to our client that we are able to help and grow their business. Given the pandemic happened in 2020, the demand for digital transformation has grown exponentially. Our team is more than ever dedicated ourselves to commit to help our client in Indonesia to survive and be successful in this new digital era.
對於國際品牌來說，我們面臨的主要問題是物流、進口、稅收和資金流動。我們如何使產品獲得認證並進口到印尼? 進口稅和地方稅如何計算? 當我們銷售產品時，我們如何償還我們的客戶在海外和使用他們自己的貨幣?
How do you see Indonesia in 5 years?
I continue to see Indonesia as a country full of potential. The digital transformation in the country is leading many of its neighbours, the continue attraction of big tech companies investing into the country and also the creation of many of its local new innovative tech companies, all these are signs that the country is moving into the right direction. There will be many new technologies coming into our life in the next 5 years, AI, AR, Block Chain, 5G etc. As long as there is a group of young and energetic minds continue to work hard and innovate, the future looks bright.